I had another colleague questioning Facebook and why her posts were only being seen by 10% of her followers. I have followed her for awhile and looked up to her a ton in the industry. Being a part of this community, we like to share ideas and help one another out. As part of that, it was only fitting I reached out to give her some insight on some things I have learned. Trust me - I don't have all the answers! But I have found some things that have proven to be successful in growing my business and getting the word out to more of my followers. Most of these I didn't discover. I would love to take credit for all these bright ideas, but I can't. It's really just a compilation from many others that have been willing to share with me.
As I sat down to write out a few helpful ideas, my email grew a little longer..and then longer...and longer. So, I don't really feel like I could put all this information in one place at one time. So, instead I'm going to split things up over several posts. Obviously this is meant much more for other photographers or small business owners, but it may be helpful to anyone looking to grow a following and interact with some of those friends you have made.
So, today I thought I would start with something a little shorter and probably the key to everything else: consistency. Once I went full time with photography, I quickly realized the most important thing I could do was to be consistent for not only everyone else, but also myself and my family. I really try to work out of the office Monday - Thursday. Weekends are usually reserved for weddings or other shoots, so I know I'm easily going to work a five day work week.
One of the biggest changes I made when I went full time, I blog every day, Monday-Friday. Well, ok, there are a few days I have missed, but for the most part I really try to blog something each and every day. This allows for all your friends to know exactly when to expect new information. In a perfect world, I would have the post go up by 9am every day and then post the link to Facebook. That doesn't always happen...but when I am ontop of things, that is what I aim for.
So, whatever you do, be consistent. Start with one thing at a time. Write a blog post each day...or even start with Monday, Wednesday, and Friday if you don't feel like you can post every day. Same thing with Facebook, Twitter, Instagram, etc. Come up with a plan and STICK TO IT!